The Power of Velveeta: Shopkick Announces 3 Million Product Scans

Sleeper location-based service Shopkick is quietly amassing some impressive numbers. Its users are still small, at about 750,000 compared to Foursquare's 5 million users, but those users are doing totally different and far more monetizable things.

Ten percent of users use the app every single day, and later today Shopkick will announce a new milestone: Users have scanned more than three million products at 250,000 locations nationwide since its August launch. Compare that to TechCrunch Disrupt finalist CheckPoints, boasting 600,000 barcode scans.

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