Threadless Is Now Crowdsourcing For Causes

Threadless, one of the original crowdsourcing sites that pioneered the idea a decade ago and is now paying out more than $1 million a year in artist fees, is not just for T-shirts anymore. Today, the company is introducing a crowdsourcing platform called Threadless Atrium, which is initially targeted at causes and cause-based marketing campaigns. "Threadless Atrium will allow other organization to use community-based design to further their mission and causes," says CEO Tom Ryan.

The first two examples of organizations using Atrium can be found on Threadless Causes. The DNA (Demi and Ashton) Foundation is using Threadless to solicit T-shirt designs to raise awareness about child sex slavery, and the Oceanic Preservation Society is crowdsourcing the artwork for its upcoming documentary Singing Planet about mass extinction. On the product side, Threadless is also working with fashion designer Steven Alan to come up with patterns for a future line of clothing which will also go towards helping DNA.

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