In Ray Ozzie's recent farewell note to his teammates in Redmond, he stressed the importance of looking to the future. "[...]The first step for each of us is to imagine fearlessly; to dream," he said, adding "It's the dawn of a new day - the sun having now arisen on a world of continuous services and connected devices."
Microsoft's new slogan certainly runs parallel to Ozzie's focus on the future: Be what's next. It's got that Nike "Just Do It" ring to it, though perhaps with a bit more dreaminess.
As spotted by Long Zheng, Microsoft has now filed a trademark to protect the new tagline. It's all about agility, anticipation, innovation, and the willingness to take risks in the hope of achieving something great.
Microsoft's new slogan gets official originally appeared on Download Squad on Tue, 09 Nov 2010 09:30:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
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