Brand-To-Fan Connector, Crowdtap, Hits $1 Million Revenue With 115,000 Members

A New York City startup that helps brands connect with and reward their fans via Facebook, Crowdtap, recently crossed the $1 million revenue mark for 2011, with 115,000 active members and about 50 major brand clients, chief executive officer Brandon Evans reported today.

Crowdtap members earn redeemable points for taking "brand actions" like: completing "quick hit" surveys, voting in a poll, participating in a live-online discussions or sharing brand-related content with a few friends via social media and the Crowdtap platform. The points that Crowdtap gives its members can be redeemed for an array of real world incentives, among them: an Amazon.com gift card, or a cash donation to a charity chosen from the company's list of approved organizations. These range from environmental non-profits like the World Wildlife Fund (WWF) and The Nature Conservancy to The American Red Cross, Autism Speaks and Invisible Children.

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