Wednesday, January 19, 2011

Eyeka Launches Its Crowdsourced Creative Feedback Platform In The US

One year ago, French startup Eyeka announced that it had raised ?3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised ?8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop in the UK and now it's officially launching in the US, with offices in San Francisco and New York.

Eyeka was initially launched in 2006 by French serial entrepreneur,�Gilles Babinet. The platfrom often gets compared to the likes of participative creative agencies (like�Creads, who has also been eyeing the US market since last year) but is really more of a consumer engagement community.

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