Dept. Of Advertising: Check Into Cheryl Cole Billboards With Facebook Places

When Facebook launched Places in August, it encouraged advertisers to list their businesses in the Places directory. But now an advertiser is taking it one step further and asking passersby to check into a billboard using Facebook Places.

In a new outdoor campaign across the UK for British singer Cheryl Cole, who has a new album coming out and a concert tour, fans who check into the billboard will be taken to her Facebook page and get a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows. The campaign was designed by Mediacom and Polydor Records.

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